The newest rap on the advertising block is by digital payments app PhonePe. The brand has rapped out its product benefits in a catchy number named ‘Har phone pe PhonePe hai’ (every phone has PhonePe), released on 8 February.
PhonePe aims to highlight how ‘From Kottayam to Kota, over 25 crore Indians have welcomed PhonePe into their lives and on their phones’. It also looks to list out everything consumers can do on the app to become more ‘Atmanirbhar’ – making payments, saving on taxes, bill and rent payments, buying gift cards, and easier retail experiences, among others.
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