Campaign India Team
Apr 28, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team found two pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Pepsi (conceptualised by Leo Burnett)

The film caught our eye as it calls out outdated societal expectations and creatively integrates its tagline with the cause.

 

PhonePe

Takes on the issue of 'unwanted calls' from insurance companies in a hilarious way. Each of the four films were engaging!

Source:
Campaign India

Related Articles

Just Published

11 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

11 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

12 hours ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

13 hours ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.