MMGB: Wells Fargo signals compassion

Watch the spot conceptualised by BBDO here

May 11, 2015 08:56:00 AM | Video | Campaign India Team Share - Share to Facebook

One look at the commentary below the spot on YouTube and you realise it takes guts, even in the USA, for a brand to show a lesbian couple adopting a child. 
 
In this case, the child they are going to adopt is speech impaired, and the mothers-to-be learn sign language to be able to welcome the girl home.
 
Work like this makes our world a better place, too.
 
Have a lovely work week.
 

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