Campaign India Team
May 09, 2016

MMGB: P&G hits road to Rio with salute to mothers' strength

Watch the ad film conceptualised by Wieden + Kennedy Portland here

Even if you already contributed to the 13 million views of this video, it may be a good idea to view it again, especially on a Monday.
 
When you have run a campaign that celebrated moms the world over a few years ago, to global acclaim, to recreate the same magic is not easy.
 
P&G has done just that with the latest in the 'Thank You Mom' series, ahead of the 2016 Rio Olympics. 
 
Conceptualised by Wieden + Kennedy Portland, it shows the journeys of four Olympic athletes, highlighting the strength of their mothers in helping them get to where they are.
 
Have a wonderful week ahead.
Source:
Campaign India

Related Articles

Just Published

18 minutes ago

WPP appoints Elav Horwitz as chief innovation officer

The new role is designed to 'solidify leadership in applied AI'.

30 minutes ago

Spikes Asia announces 2026 jury presidents

Salesforce’s Wendy Walker will chair the inaugural Creative B2B jury.

49 minutes ago

Build a brand that kids will love

Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.

59 minutes ago

Yahoo DSP launches CTV ads in brand first

It’s a new strategy for the brand’s ad tech, which competes with giants in the space.