Campaign India Team
May 09, 2016

MMGB: P&G hits road to Rio with salute to mothers' strength

Watch the ad film conceptualised by Wieden + Kennedy Portland here

Even if you already contributed to the 13 million views of this video, it may be a good idea to view it again, especially on a Monday.
 
When you have run a campaign that celebrated moms the world over a few years ago, to global acclaim, to recreate the same magic is not easy.
 
P&G has done just that with the latest in the 'Thank You Mom' series, ahead of the 2016 Rio Olympics. 
 
Conceptualised by Wieden + Kennedy Portland, it shows the journeys of four Olympic athletes, highlighting the strength of their mothers in helping them get to where they are.
 
Have a wonderful week ahead.
Source:
Campaign India