Digital
Campaign India Team
May 11, 2020

Covid-19 dampens number of Mother's Day campaigns

81.5 per cent decrease in number of advertisements in 2020 compared to 2018

Covid-19 dampens number of Mother's Day campaigns
While our inbox was full with Mother's Day campaigns shared by brands last weekend, data shared by Unmetric suggests that this year saw a steep decrease in advertisements around the occasion.
 
In 2018, there were a total of 282 advertisements from India uploaded on YouTube to celebrate the day. In 2019, the number reduced marginally to 241. 2020 saw a decrease of 81.5 per cent (versus 2018) as only 52 advertisements were released on YouTube in India.
 
The digital tracking agency used four different keywords to generate data from YouTube. 
 
Also read:
 

 

Source:
Campaign India

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