Campaign India Team
May 11, 2020

Covid-19 dampens number of Mother's Day campaigns

81.5 per cent decrease in number of advertisements in 2020 compared to 2018

Covid-19 dampens number of Mother's Day campaigns
While our inbox was full with Mother's Day campaigns shared by brands last weekend, data shared by Unmetric suggests that this year saw a steep decrease in advertisements around the occasion.
 
In 2018, there were a total of 282 advertisements from India uploaded on YouTube to celebrate the day. In 2019, the number reduced marginally to 241. 2020 saw a decrease of 81.5 per cent (versus 2018) as only 52 advertisements were released on YouTube in India.
 
The digital tracking agency used four different keywords to generate data from YouTube. 
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Haresh Nayak launches Connect Network

Nayak was group MD, Posterscope South Asia

4 hours ago

Discovery acquires Zedo's assets

The holdings will allow Discovery to improve its overall customer experience

5 hours ago

Ogilvy dominates Apac network awards at Campaign AOY

UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon Domlija takes Agency Head of the Year

7 hours ago

Spikes Asia 2022: 11 from India on jury

Aalap Desai, Anil K Nair, Divya Karani, Garima Khandelwal, Geet Rathi, Prem Sundar Narayan, Sunaina Jairath, Sushant Sreeram, Swati Bhattacharya and Vashali Iyer join Sneha Iype who is a jury president