Covid-19 dampens number of Mother's Day campaigns

81.5 per cent decrease in number of advertisements in 2020 compared to 2018

May 11, 2020 06:22:00 AM | Article | Campaign India Team Share -

While our inbox was full with Mother's Day campaigns shared by brands last weekend, data shared by Unmetric suggests that this year saw a steep decrease in advertisements around the occasion.

In 2018, there were a total of 282 advertisements from India uploaded on YouTube to celebrate the day. In 2019, the number reduced marginally to 241. 2020 saw a decrease of 81.5 per cent (versus 2018) as only 52 advertisements were released on YouTube in India.

The digital tracking agency used four different keywords to generate data from YouTube.