The author believes that for 'Hitman' to hit bigger jackpots off-the-field, the mandarins at BCCI will have to hand him the crown in at least one format of the game
The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…
The author analyses Pepsi's move to get Charulata Patel as a 'swag star'
The author explains how the Indian female cricket fan has a face finally after the incidents during the India-Bangladesh ODI
Our columnist pays tribute to George John, the founder of Anthem advertising,
'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author
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