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Blog: Amul - where has the smile gone?
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Sep 11, 2018

Blog: Amul - where has the smile gone?

The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.

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Blog: Naomi Osaka - a new star is born
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Sep 09, 2018

Blog: Naomi Osaka - a new star is born

Naomi Osaka not only won US$3.8 million in prize money but that is also most likely the start of her journey to become the highest paid female athlete in the world with off-court earnings expected to soar 10-folds from her current US$1.5 million to US$15 million over the next couple of years.

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Blog: Building 'omnipresent' Radhika Apte into a gen Z brand
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Sep 06, 2018

Blog: Building 'omnipresent' Radhika Apte into a ...

The author wonders why brand marketer have not signed her up for brand endorsements.

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Blog: PV Sindhu now next only to Virat Kohli
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Aug 27, 2018

Blog: PV Sindhu now next only to Virat Kohli

The author studies the new pecking order in brand endorsements for using sports stars

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Blog: In God's own country, #AllForKerala? No, corporate India is not doing enough
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Aug 20, 2018

Blog: In God's own country, #AllForKerala? No, ...

There is no point in being trillion dollar companies, if your heart is not in the right place, says the author

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Blog: How brand Akshay Kumar is being strategised and sculpted so astutely
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Aug 16, 2018

Blog: How brand Akshay Kumar is being strategised ...

The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements

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