Sandeep Goyal

Sep 07, 2021

Blog: 25 years on, is McDonald's a success in India?

The author lists the areas McDonald's needs to focus on to grow in India

Aug 06, 2021

Blog: To congratulate PV Sindhu or not to congratula...

Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author

Jul 28, 2021

Blog: Virat Kohli bats for Lovely Professional ...

The author states that Kohli's personal brand is precious and he shouldn't be tarnishing it by association with dubious entities

Jun 14, 2021

Blog: A celebrity's personal morality is not a ...

Consumers are getting discerning enough to separate the chaff from the grain, says the author

May 24, 2021

Blog: Will New York's ‘Vax and Scratch’ programme ...

The author analyses the 'Vax and Scratch' initiative and figures whether something similar can work in India

May 14, 2021

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging