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Blog: Rohit Sharma shortchanged on endorsements? Because historically captain takes all
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4 days ago

Blog: Rohit Sharma shortchanged on endorsements? ...

The author believes that for 'Hitman' to hit bigger jackpots off-the-field, the mandarins at BCCI will have to hand him the crown in at least one format of the game

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Blog: The vuvuzela dilemma
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Jul 09, 2019

Blog: The vuvuzela dilemma

The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…

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Blog: From moment marketing to momentary marketing or momentous marketing?
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Jul 05, 2019

Blog: From moment marketing to momentary marketing ...

The author analyses Pepsi's move to get Charulata Patel as a 'swag star'

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Blog: Virat and Rohit stoop to conquer as brand India shines
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Jul 04, 2019

Blog: Virat and Rohit stoop to conquer as brand ...

The author explains how the Indian female cricket fan has a face finally after the incidents during the India-Bangladesh ODI

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Obituary: Good man George! An Anthem awaits in Heaven
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Jul 01, 2019

Obituary: Good man George! An Anthem awaits in Heaven

Our columnist pays tribute to George John, the founder of Anthem advertising,

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Blog: Rs. 100 crore or wash out?
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Jun 13, 2019

Blog: Rs. 100 crore or wash out?

'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author