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Blog: T-Series topples PewDiePie for a day, but success is shortlived
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4 days ago

Blog: T-Series topples PewDiePie for a day, but ...

T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!

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Blog: HUL’s new found penchant for controversy
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Mar 12, 2019

Blog: HUL’s new found penchant for controversy

One of the country’s largest spenders on advertising, has been in the midst of controversy all of last week

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Blog: Lessons to learn from Lester Wunderman
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Feb 14, 2019

Blog: Lessons to learn from Lester Wunderman

The iconic Lester Wunderman may be under-celebrated in India. But the recent re-branding of JWT into Wunderman Thompson brings Wunderman and his teachings into focus. The legend passed away last month at the age of 98.

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Blog: The love-all brand Priyanka Gandhi
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Jan 31, 2019

Blog: The love-all brand Priyanka Gandhi

The political game has just begun for Priyanka Gandhi. Will she go on to clinch the title or lose the plot?

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Blog: Asrani... who? Is nostalgia such a smart idea?
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Jan 21, 2019

Blog: Asrani... who? Is nostalgia such a smart idea?

The commercial featuring Asrani is a bit of nostalgia, a bit of curiosity. But the core of the issue is, why him?

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Blog: Hardik Pandya - macho or ‘mawali’?
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Jan 14, 2019

Blog: Hardik Pandya - macho or ‘mawali’?

The author shares findings of a research conducted by the Indian Institute of Human Brands (IIHB) among millennials on social media

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