Sandeep Goyal

May 09, 2022

Can Mother's Day be universalised in brand messaging?

The author shares how brands should be empathetic in conveying messages for Mother's Day

Mar 26, 2022

Opinion: Will the IPL 15 see the return of ...

The author questions if liquor ads would make a comeback on Star TV, or if ASCI would intervene, as the new edition of IPL commences

Sep 07, 2021

Blog: 25 years on, is McDonald's a success in India?

The author lists the areas McDonald's needs to focus on to grow in India

Aug 06, 2021

Blog: To congratulate PV Sindhu or not to congratula...

Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author

Jul 28, 2021

Blog: Virat Kohli bats for Lovely Professional ...

The author states that Kohli's personal brand is precious and he shouldn't be tarnishing it by association with dubious entities

Jun 14, 2021

Blog: A celebrity's personal morality is not a ...

Consumers are getting discerning enough to separate the chaff from the grain, says the author