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Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?
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Nov 05, 2018

Blog: DaOne by Shikhar Dhawan - encashing brand ...

As one more cricketer launches his own line will it enhance his brand equity or be par for the course?

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Blog: Conflict of interest in the new marital home?
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Oct 26, 2018

Blog: Conflict of interest in the new marital home?

With the wedding announcement for Deepika Padukone and Ranveer Singh, is it all fine for Asian Paints-Nerolac, Goibibo-MakeMyTrip, Axis-Kotak, Coke-ThumsUp, Nike-Adidas and Oppo-Vivo?

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Blog: Of product lines and celebrities
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Oct 22, 2018

Blog: Of product lines and celebrities

The last part of our series on 250 years of celebrity endorsements

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Blog: The Flipkart big-billion campaign; over-confidence or nervousness?
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Oct 05, 2018

Blog: The Flipkart big-billion campaign; over-confid...

What is the underlying reason behind the multi-starrer big budget campaign from the e-commerce giant?

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Blog: Lux and the art of serenading film stars
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Oct 04, 2018

Blog: Lux and the art of serenading film stars

The third part of our series on celebrating 250 years of celebrity endorsements.

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Blog: 250 years of celebrity endorsements - Part 2
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Sep 27, 2018

Blog: 250 years of celebrity endorsements - Part 2

This is the second part of our five part series that celebrates 250 years of celebrity endorsements

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