Sandeep Goyal

3 days ago

Blog: Virat Kohli bats for Lovely Professional ...

The author states that Kohli's personal brand is precious and he shouldn't be tarnishing it by association with dubious entities

Jun 14, 2021

Blog: A celebrity's personal morality is not a ...

Consumers are getting discerning enough to separate the chaff from the grain, says the author

May 24, 2021

Blog: Will New York's ‘Vax and Scratch’ programme ...

The author analyses the 'Vax and Scratch' initiative and figures whether something similar can work in India

May 14, 2021

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging

Apr 12, 2021

Blog: ‘Rohit4Rhinos’ - does celebrity support for ...

The author states that celebrities like Sharma need to do far more than just promote the cause

Mar 30, 2021

Blog: What brands can take away from the Google ...

The author states that ideas from the Google Search Report may appear deceptively simple, but are really a compass pointing smart strategists in the direction of consumer thinking