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Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and Bhumi Pednekar: Are celebrity endorsements getting more democratic?
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Sep 05, 2019

Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and ...

The author believes that as more brands succeed with off-beat choices, brands too to will hopefully look to experiment beyond the biggies.

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Blog: Fantasy leagues are proliferating. But, profitable?
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Aug 06, 2019

Blog: Fantasy leagues are proliferating. But, ...

The author pioneered fantasy gaming in India and looks back with great regret on how he perhaps gave up too early, too easy.

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Blog: Shawking! Prithvi Shaw damaged or destroyed?
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Aug 01, 2019

Blog: Shawking! Prithvi Shaw damaged or destroyed?

The doping ban will slow down brand endorsements for the cricketer, writes the author

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Blog: Rohit Sharma shortchanged on endorsements? Because historically captain takes all
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Jul 17, 2019

Blog: Rohit Sharma shortchanged on endorsements? ...

The author believes that for 'Hitman' to hit bigger jackpots off-the-field, the mandarins at BCCI will have to hand him the crown in at least one format of the game

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Blog: The vuvuzela dilemma
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Jul 09, 2019

Blog: The vuvuzela dilemma

The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…

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Blog: From moment marketing to momentary marketing or momentous marketing?
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Jul 05, 2019

Blog: From moment marketing to momentary marketing ...

The author analyses Pepsi's move to get Charulata Patel as a 'swag star'