Campaign India Team
Sep 01, 2014

MMGB: ‘Perfect’ Isaiah Mustafa ‘fails’ Ice Bucket Challenge

Watch the video here

‘Old Spice man’ Isaiah Mustafa has joined in on the ALS Ice Bucket Challenge. 
 
But Mustafa failed the challenge, as his 'perfectly toned man muscles violently rejected cold water' each time he tried. He did make a $1000 donation for the cause (ALS research) though and challenged three people, including every man named John Johnson, to take the challenge. 
 
There’s no mention of Old Spice anywhere in the film. But by now, the brand doesn’t need to spell it out, does it?
 
Here’s hoping you don’t have to ‘make the logo bigger’ this September. Have a wonderful work week.
Source:
Campaign India