Campaign India Team
Sep 01, 2014

MMGB: ‘Perfect’ Isaiah Mustafa ‘fails’ Ice Bucket Challenge

Watch the video here

‘Old Spice man’ Isaiah Mustafa has joined in on the ALS Ice Bucket Challenge. 
 
But Mustafa failed the challenge, as his 'perfectly toned man muscles violently rejected cold water' each time he tried. He did make a $1000 donation for the cause (ALS research) though and challenged three people, including every man named John Johnson, to take the challenge. 
 
There’s no mention of Old Spice anywhere in the film. But by now, the brand doesn’t need to spell it out, does it?
 
Here’s hoping you don’t have to ‘make the logo bigger’ this September. Have a wonderful work week.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.