Old Spice has rolled out a campaign titled, 'Smell Ready for Anything', for its range of deodorants.
Conceptualised by Media Monks, the film aims to showcase the brand’s deodorant product line-up.
The film features a group of young men watching a cricket match.The protagonist picks up Old Spice's Lionpride deodorant spray and applies it. This transforms him from a viewer to the 'man of the match', showcasing how the scent can channel a champion in every guy.
Rohini Venkateswaran, vice president, skin and personal care India, Procter and Gamble, said, “Building off our rich heritage on Old Spice, our new campaign is a reminder for every Indian guy to smell new possibilities, realise his true potential within and manifest his greatness. Old Spice encourages every man to be the most awesome version of himself, while providing great smelling products to make him feel his best.”
The campaign has been rolled out on TV and digital.
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