Weekend fun: Old Spice Mustafa wins duel against Fabio

WATCH all the viral ads in the Fabio-Mustafa faceoff and the final showdown

Weekend fun: Old Spice Mustafa wins duel against Fabio

The Old Spice hunk Isaiah Mustafa has triumphed over his battle with rival Fabio, in the brand's latest online instalment.

Last week, Mustafa and Fabio created 40 online ads as part of their battle to win the role of the Old Spice guy.

The latest ad, created by Wieden+Kennedy Portland, has been posted on the Old Spice YouTube channel.  

In "mano a mano" Mustafa breaks through a wall and threatens to punch Fabio so hard it will send him flying "through the air at such a velocity it will make skin fry like bacon and muscles explode".

Mustafa then decides to follow advice from Twitter user Geordo_S to take Fabio back in time to erase his desire to take over the Old Spice role, and then sends his rival to the moon.

The male grooming brand brought in new hunk Fabio in a series of viral ads last week to challenge to Mustafa for the Old Spice guy role.

WATCH all the viral ads:

 

Challenge Accepted

 

 

Mano a Mano in El Bano

Re: @KissMyBlackAds

Rules of Engagement

Re: @Oldspice Rules for Challenge

Re: @taylorphyllis

Re: @taylorphyllis

Re: @Aykis16

Re: @manasviabrol

Re: @funkmasterflex

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 hours ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

13 hours ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

14 hours ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

14 hours ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.