old spice

Jan 28, 2020

Old Spice Guy returns with next-gen son in 10th anniversary campaign

This iconic campaign revitalises an aging brand and helps pioneer viral advertising add-ons.

Jun 23, 2016

Cannes Lions 2016: “Embrace creativity as the uniquely human endeavour it is”: Marc Pritchard

The global chief brand officer explained P&G’s road to raising the creative bar in his talk on 23 June

Dec 05, 2014

Weekend Fun: Old Spice gives viewers a dad’s perspective of growing up

Watch the ad film conceptualised by Wieden + Kennedy here

Jan 13, 2014

MMGB 1: Old Spice puts the spotlight on moms, as boys become men

Watch the ad film conceptualised by W+K here