Old Spice India has appointed Kinnect to handle its digital creative mandate post a multi-agency pitch.
Kinnect's Mumbai office will handle the account.
The agency has been tasked with carving a social media roadmap for the brand in India. This includes strategic positioning, content creation, and re-launching the brand on digital platforms.
Rohan Mehta, CEO, Kinnect, said, “Known for a slew of highly recognisable, entertaining, and popular marketing campaigns, Old Spice is an iconic brand. We at Kinnect are excited to further this legacy by centering on experimentation and developing a communication targeted at the millennial audience. We aim to cut through the noise and stand out by creating a digital identity for Old Spice that’s relevant, unique, and effectively represents the brand voice.”