Lavie trumps over denial of shopping in new TV commercial

An extension to the previous ad campaign which was based on the many moods of a woman, this campaign highlights how Lavie overpowers the denial of shopping. The TVC shows Kareena in denial mode whenever she comes across the latest Lavie - be it a hobo, a clutch, a laptop bag or a leather bag. Eventually, she succumbs to the urge of owning that next perfect bag.

 

Sandeep Goenka, chief operating officer, Bagzone Lifestyles, said, “Kareena Kapoor, the eternal diva and style icon of the country has added an oomph factor to this brand. She is just like any other woman who is perplexed when it comes to buying handbags as the choice is endless. Lavie offers contemporary handbags for every occasion and is designed keeping in mind the many moods of women. We are certain that our consumers will relate to this TVC, as it accurately depicts a great shopping experience.”

 

Rahul Sen Gupta, national creative director, TBWA India, said, “'No, no, no, maybe, yes’, that is the mind of a woman when she goes shopping. We captured this insight through Kareena's wonderful performance as a girl-next-door, going through great denial and great desire at the same time, in a Lavie store.”

 

Shakun Batra (Ek Main Aur Ekk Tu fame), director, added, “Kid in a candy store was the first thought that came to my mind when TBWA narrated me this wonderful thought. The team in TBWA were extremely clear of the approach and with a performer like Kareena, I'm not sure if I can take any credit for how sweet and charming the campaign has turned out to be. It's been a pleasure to work with the TBWA team and for a brand like Lavie.”

 

The ad was shot in Mehboob Studios in Bandra, Mumbai. 

 

Credits:

CLient: Bagzone Lifestyles

Agency: TBWA India

Creative team: Rahul Sen Gupta, Rahul Ghosh, Shagun Seda

Film department: Hriday

Servicing team: Nirmalaya Sen, Aejaz Khan, Bodh, Tanvi Soni, Anisha Abraham

Production house: Red Ice Films

Director: Shakun Batra