Campaign India Team
May 21, 2015

KFC delivers cut-through UX, making food tray the input device

Watch the film conceptualised by Serviceplan Germany here

KFC has come up with a solution to let customers use their phones without staining the screen, while eating its 'finger licking good' meals. 
It has introduced a 'Tray Typer’ which seems like a paper tray, but in reality is a wireless keyboard. This keyboard allows the patrons at KFC to sync their phones with the tray using Bluetooth and use their gadgets minus the grease.
At the end of the meal, the utility device can be taken home by diners. The initiative has been launched in Germany.
Campaign India

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