Campaign India Team
May 21, 2015

KFC delivers cut-through UX, making food tray the input device

Watch the film conceptualised by Serviceplan Germany here

KFC has come up with a solution to let customers use their phones without staining the screen, while eating its 'finger licking good' meals. 
 
It has introduced a 'Tray Typer’ which seems like a paper tray, but in reality is a wireless keyboard. This keyboard allows the patrons at KFC to sync their phones with the tray using Bluetooth and use their gadgets minus the grease.
 
At the end of the meal, the utility device can be taken home by diners. The initiative has been launched in Germany.
Source:
Campaign India

Related Articles

Just Published

5 minutes ago

How did we get here? Merlee Jayme discusses why ...

Dentsu International's Apac creative leader has been a prominent voice on harassment within the industry for several years. She is “pissed” that it allegedly slipped through the cracks at her own agency. Now she wants to see action

14 minutes ago

Get cryptocurrency, change behaviour says CoinSwitch...

Watch the films conceptualised by The Script Room here

1 hour ago

Ajit Gurnani and Rajiv Gopinath handed new roles at ...

Gurnani elevated as chief growth officer for media services while Gopinath has been handed the chief product and solutions officer role