Vinita Bhatia
Sep 26, 2024

super.money’s campaign targets UPI frustration with real cash, not coupons

super.money's first ad slams rival UPI rewards, promising real cashback over coupons. In an exclusive chat with Campaign, its founder shares if this bold move can win frustrated users.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

13 hours ago

Edelman hires Saatchis creative chief Kate Stanners ...

She will report into Edelman’s global CCO Judy John and president of international Ed Williams

14 hours ago

Lego ad calls 'play' with array of characters ...

Film directed by Los Peréz and features Holland’s brothers.

15 hours ago

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

16 hours ago

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.