Digital
Preeti Hoon
Jul 04, 2024

CashKaro's Swati Bhargava on creativity, cashbacks, and continuously engaging customers

The co-founder also delves into the company's marketing and growth plans for FY25, tapping into India's growth story, and whether or not they're contemplating a future IPO.

The co-founder also delves into the company's marketing and growth plans for FY25, tapping into India's growth story, and whether or not they're contemplating a future IPO.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

BEI Confluence bets big on technology, preps for IPO
Advertising
Jul 22, 2024
Preeti Hoon

BEI Confluence bets big on technology, preps for IPO

CashKaro’s Ghibli-style ad slams coin cashback gimmicks
Advertising
Apr 01, 2025
Campaign India Team

CashKaro’s Ghibli-style ad slams coin cashback gimmicks

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm
Marketing
Dec 16, 2024
Campaign India Team

Branding Edge to buy 51% stake in lifestyle and ...

India’s ad revenue to touch $18.5 billion in 2024: GroupM report
Media
Jun 12, 2024
Campaign India Team

India’s ad revenue to touch $18.5 billion in 2024: ...

Just Published

Two sides of the bed: Insured versus uninsured
Advertising
17 hours ago
Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Death by feedback: Why creative work keeps getting blunted
Opinion
17 hours ago
Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth
Advertising
17 hours ago
Campaign India Team

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.