cashback

Jul 16, 2025

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

Jul 04, 2024

CashKaro's Swati Bhargava on creativity, cashbacks, and continuously engaging customers

The co-founder also delves into the company's marketing and growth plans for FY25, tapping into India's growth story, and whether or not they're contemplating a future IPO.

Sep 05, 2014

Cashkaro captures craving for discounts with humour

Watch the ad film conceptualised by Boring Brands here