Campaign India Team
Jul 21, 2025

Flipkart’s ad credit playbook eyes seller growth, IPO goals

With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

Sellers can now tap into Flipkart’s suite of ad formats—Product Listing Ads (PLA), Product Contextual Ads (PCA), and other recommended campaign types—without payment until the next month. Source: Flipkart

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