Jan 10, 2024

Flipkart steals the show from Alia Bhatt at a wedding

Watch the film conceptualised by Leo Burnett here

Nov 29, 2023

Flipkart brings sellers and customers onto the same page

Watch the films conceptualised by Vector Brand Solutions here

Oct 04, 2023

Should brand endorsers be held liable for misleading claims?

SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt

Oct 03, 2023

Retailer's body calls for legal action against Big B and Flipkart for 'misleading' ad

Accuses Flipkart of indulging in "unfair trade practice" and demands penalty of INR 10 lakhs on the e-comm giant and Bachchan

Sep 13, 2023

Opinion: Amazon sent King Mahabali with a big box of goodies

While the monsoon deficit in some parts of the country is worrying, the Onam cheers have marketers looking to sound the bellwether heading northward, explains the author

Jul 15, 2022

Creative critique from a gender lens: 4-8 July

Dr AL Sharada, director, Population First, reviews a selection of ads from last week