HP has rolled out an ad film in line with its #BendTheRules theme for HP Pavilion x360 notebooks. The film has been conceptualised by BBDO India.
The action begins at a café where a young man is on a video call through his HP laptop. He reveals that after his next meeting, he will be working from home. A group of older men at a table behind overhear this. They discuss how in their time, 'work from home' was not acceptable, and go on to dismiss the younger crop as 'all talk and less work'. One of them says, 'Inki approach aur hamari soch mein zameen aasman ka fark hai’ (There’s a world of difference between their approach and our thinking).
The young man, having now packed up, exits the café passing by their table. The group too leaves for a meeting of their own. Just as the group enters the conference room, they find their senior with the young man from the café. Their senior introduces him as the new investor they’ve been informed about, much to their surprise. The film enlists features of the HP Pavilion x360, which is for ‘a generation that works differently’. One of them holds the young man’s visiting card in his hand asks him where exactly his office is. The young man points to his laptop and adds, “I like your soch but love my approach”. The brand signs off saying #BendTheRules.
Creative agency: BBDO India