Real Madrid Football Club and HP have announced a partnership, which will see the latter be the first brand to appear on the football team's jersey sleeve.
The sponsorship spans men’s and women’s teams as well as youth programs.
HP will also become the club’s technology partner. The collaboration aims to elevate the Real Madrid fan experience as part of the new Santiago Bernabeu complex and beyond.
Antonio Lucio, chief marketing and corporate affairs officer, HP, said, "HP and Real Madrid are two iconic global brands with a shared passion for delighting fans, enabling exceptional performance and making a positive impact on communities. We are honored to partner with Real Madrid and see many exciting opportunities to harness the power of HP’s technology and brand to create amazing new experiences for fans while empowering the communities we share.”
The deal is effective February 2024.
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