Creative agencies need to 'reduce the amount of ideas', says Bonner

In the interview with Marc Nohr, the chief executive of Kitcatt Nohr Digitas, Bonner reveals he is not a fan of the telephone or video calls, claiming "you can't achieve creative excellence over the telephone or on Skype".

Bonner also admits that, in the creative industries, "pieces of magic get drowned out by everyone's ambition to do something big and spectacular".

For past instalments from the Talking Inspiration series, including interviews with Rory Sutherland and Peter Bazalgette, head to the Talking Inspiration page on the Campaign website.

This article was first published on campaignlive.co.uk