Ben Hall
Jul 25, 2013

Creative agencies need to 'reduce the amount of ideas', says Bonner

This month, Campaign's Talking Inspiration series talks to Daniel Bonner, the global chief creative officer of digital agency Razorfish, about creativity, "the idea" and telephones.

In the interview with Marc Nohr, the chief executive of Kitcatt Nohr Digitas, Bonner reveals he is not a fan of the telephone or video calls, claiming "you can't achieve creative excellence over the telephone or on Skype".

Bonner also admits that, in the creative industries, "pieces of magic get drowned out by everyone's ambition to do something big and spectacular".

For past instalments from the Talking Inspiration series, including interviews with Rory Sutherland and Peter Bazalgette, head to the Talking Inspiration page on the Campaign website.

This article was first published on campaignlive.co.uk

Source:
Campaign India

Related Articles

Just Published

13 minutes ago

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

15 minutes ago

Mediabrands sweeps up Dyson global media planning ...

Account, worth $600 million, will transfer from Mindshare in Q1 2022

17 minutes ago

Publicis to let employees work abroad for six weeks ...

'Work Your World' is an initiative that allows Publicis employees to work from another city where the company has an office for up to six weeks every year

1 hour ago

Year-ender 2021: 'To reach a AI first state, ...

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come