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This month, Campaign's Talking Inspiration series talks to Daniel Bonner, the global chief creative officer of digital agency Razorfish, about creativity, "the idea" and telephones.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.