Preeti Hoon
May 16, 2024

Ministry of Rural Development empanels advertising agencies

Sources close to the process tell Campaign the Ministry has appointed 17 advertising firms across India to support its work and activities region-wide.

Ministry of Rural Development empanels advertising agencies

The Ministry of Rural Development (Government of India) has announced the empanelment of advertising agencies for multimedia creative works.

According to sources close to the process, the Ministry has appointed 17 advertising firms across India to support its regional work and activities.

Campaign India has learned from these sources that Span Communications, The Crayons Network, and Square Communications are among the winning agencies selected for the Ministry's roster, amongst others.

Recently, the Rural Development Ministry has been focusing on the 'Lakhpati Didi' program, which was launched as a government scheme in August 2023. This initiative aims to provide skill training to two crore women across the country, catalysing economic empowerment and financial independence among women in rural areas.

The program received financial support in this year’s budget, with an allocation of INR 184,566 crore to the Department of Rural Development for the fiscal year 2024-25.

Led by Minister Giriraj Singh, the Ministry of Rural Development is the central agency for most development and welfare activities in rural areas and plays a pivotal role in the country's overall development strategy. The Ministry's vision is to achieve sustainable and inclusive growth of rural India through a multipronged strategy aimed at eradicating poverty by increasing livelihood opportunities, providing a social safety net, and developing infrastructure for growth.

Campaign India

Related Articles

Just Published

4 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

4 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

4 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

5 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.