2013 has begun. Here's what some ad landers said before the new year arrived.
As we approached the end of the 2012, the Campaign India team paid some companies a visit, to wish people there the very best in the year ahead.
Armed with some cakes and confetti, we also asked them about their wishlist for 2013.
Here are some sights and sounds from our visit to the Lowe Lintas office.
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Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
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Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
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