2013 has begun. Here's what some ad landers said before the new year arrived.
As we approached the end of the 2012, the Campaign India team paid some companies a visit, to wish people there the very best in the year ahead.
Armed with some cakes and confetti, we also asked them about their wishlist for 2013.
Here are some sights and sounds from our visit to the Lowe Lintas office.
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The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
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Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
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In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
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Rohit Dadwal, CEO of MMA Global Asia Pacific, explains why marketers must stop chasing dashboards and start designing for relevance in a world that scrolls fast, but still remembers what matters.
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