Cadbury Shots hits another ‘sweet spot’

Following the campaign featuring Anurag Kashyap that went on air last year, Cadbury India has rolled out a new TVC for its ‘Dairy Milk Shots’ brand, also created by Ogilvy & Mather.

The film follows the same theme (Mann mein laddoo phoota?).

It shows four girls sitting in a friend’s house. The father of one of the girls walks in and asks them how they have fared in their exams, and whether they have decided which college should they seek admission to. His daughter puts forward the two shortlisted options. The father offers reasons to not join one of them, each of which excites the girls - no enforcement of timings (discipline), film shoots in college, and becoming co-ed soon. These moments which delight the girls are accompanied by a visual of Cadbury Shots ‘bursting’ in their heads, even as a voice over says, ‘Mann mein ladoo phoota?’

On the TVC, Abhijit Avasthi, national creative director, Ogilvy India, said, "Cadbury's 'Shots with Friends' has always spread the joy of sharing with friends. The new film reinforced the same proposition through a story which is not only slice-of-life, but also, entertaining."

Credits

Client: Cadbury India
Agency: Ogilvy & Mather
National creative director: Abhijit Avasthi