Adam Olson
Jan 02, 2015

BitPay launches first TV campaign to promote Bitcoin

Watch the films conceptualised by Felton Interactive Group in the USA here

Electronic payment service BitPay this week launched a campaign aimed at making Bitcoin transactions more appealing to business owners — the first time Bitcoin has been featured in a TV spot.
Conceived by Felton Interactive Group, the two new ads promote Bitcoin and BitPay as a secure alternative to traditional credit-card transactions.
Bitcoin is a digital currency based on open-source software that allows efficient and anonymous transactions. Launched in 2009, the cryptocurrency now has established itself as a viable way to send and receive payments.
It’s also a hot issue as companies like Microsoft and Dell have quietly started accepting it while news headlines have associated it with illicit drug dealing and other marginal businesses. As a result, many consumers remain tentative about using it.
Enter BitPay, a payment service that seeks to leverage Bitcoin for easier financial transaction both on and offline. BitPay simplifies sending and receiving the virtual currency easier for consumers and businesses.
This year BitPay sponsored a college football game in Florida with North Carolina State University and University of Central Florida. Both spots and the game aired last weekend on ESPN.
Besides a brief mention of Bitcoin during a TV commercial for, these two commercials conceived by Atlanta's Felton Interactive Group (FIG) are the first Bitcoin-business focused TV spots.
Both spots focus on business owners who may want to increase their revenue by not paying credit-card transaction fees, which BitPay mitigates using Bitcoin.
Based on the spots' positive reception on social media, FIG founder Ryan Felton told Campaign, the ads may run again later in January.
(This first appeared on


Campaign India

Related Articles

Just Published

11 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

14 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

15 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

15 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'