American Tourister has rolled out its latest campaign, ‘Survive the World’. This follows its previous campaigns, ‘Survive Mumbai’ and ‘Survive Istanbul’.
Created by Contract Advertising, this TVC, created in Jodhpur, captures the roller coaster ride of a tourist, who is caught in traffic on his way to the airport. With his trusted four-wheeler American Tourister luggage in tow, the tourist sets off on an enthralling escapade across the city to reach his destination in time. The TVC reiterates its brand promise of highest level of performance in the toughest conditions.
Commenting on the campaign, Sudip Ghose, marketing director, American Tourister, said, “American Tourister is synonymous for its durability and extreme maneuverability. With this new brand campaign we aim to reinforce these brand attributes and establish a connect of travelling with ease even in the most toughest conditions."
Ravi Deshpande, chairman and chief creative director, Contract Advertising, added, “Surive the World has been the strategy for American Tourister. This commercial was designed to capture this essence combined with a story to promote the swiftness and reliability of the four-wheel spinner.”
Client: American Tourister
Agency: Contract Advertising
Creative team: Ravi Deshpande, Malobi Dasgupta
National creative director: Ravi Deshpande
Production house: Far Commercials
Director: Jeff Balameyer
Music: Ashutosh Phatak