Campaign India Team
May 30, 2019

American Tourister gets Mithali Raj to wish men's team for WC 2019

Watch the film conceptualised by Autumn Grey here

American Tourister has released an anthem to wish team India ahead of the ICC World Cup 2019. 
 
Conceptualised by Autumn Grey, the film features the women's team captain Mithali Raj. It is a result of American Tourister asking fans to deliver their messages and cheers for the team. The inputs have been used to create this anthem. 
 
Anushree Tainwala, executive director marketing, Samsonite South Asia, said, “With the excitement building as we head into this year’s cricket world cup, I’m thrilled to introduce American Tourister’s newest campaign. As the entire nation comes together to support our brave squad, this video serves as an outlet for our passion and excitement. With contributions from every gender, age group, and section of society, and led by the wonderful Mithali Raj, we’ve perfectly embodied the strength that lies in our diversity!”
 
Bodh Deb, VP and branch head, Autumn Grey Mumbai, said, “As an agency full of ardent cricket fans, everybody in the team was too eager to deliver on this campaign brief. So much so that we have been working on this campaign for the last six months and must have worked on at least six to seven rounds of ideas before we really zeroed on this one. A simple thought of an anthem crowd sourced from the fans and who better to feature in the anthem video than the legendary Mithali Raj. A heart felt message from the women’s ODI cricket team captain to the men’s ODI cricket team captain.”
 
CREDITS:
 
Client: American Tourister
Creative agency: Autumn Grey
Founder and CEO: Anusha Shetty
Vice president and branch head: Bodh Deb
Campaign idea: Noopur Vasuraj, Hazel Dalby
Anthem song lyrics by: Yathartha Sharma, Amit Kumaran
Campaign Lead: Eram Khan
Campaign Team: Sasha Silvetser, Jane Sequeira, Yashas Patel, Soumyadeep Ghosh, Mohit Bhardwaj, Varun Vasaraj, Deepak Puttaramaiah, Kiran Kumar Matti, Rakesh Siddaramaiah, Kaveri Ganiger, Radhika Ajgaonkar, Kruthika R. Kumar, Aditi Vaidya, Harish Iyengaar and Ambica Bhatnagar.
Director: Ankit Dahiya
Production house: Work in Progress Productions
Executive producer: Saurabh Khurana
Music director: Haroon-Gavin
Source:
Campaign India

Related Articles

Just Published

Premium
Tourism Australia to continue to capitalise on media opportunity offered by T20 World Cups
Premium
7 hours ago

Tourism Australia to continue to capitalise on ...

An A$ 25 million fund has been created for international tourism marketing as the country looks to build trust of tourists after the bushfires hit

Premium
Pernod Ricard awards global travel retail media account to Wavemaker
Premium
18 hours ago

Pernod Ricard awards global travel retail media ...

Business was previously handled in-house.

Premium
Leo Burnett India announces three senior appointments
Premium
1 day ago

Leo Burnett India announces three senior appointments

While Ashima Mehra and Maninder Bali join as SVPs, Sarina Baretto appointed as vice president.

Premium
Men will be men: Imperial Blue beats the hospital blues
Premium
1 day ago

Men will be men: Imperial Blue beats the hospital blues

Watch the film conceptualised by Ogilvy here