American Tourister has rolled out a TVC featuring Cristiano Ronaldo for its Curio range. The film was conceptualised by TBWA\Spain and the version for the Indian market has an appearance of Virat Kohli.
Jai Krishnan, CEO, Samsonite South Asia, said, “It’s fantastic to have Cristiano and Virat to star in our latest campaign. They represent the young spirit and adventurous personality of the American Tourister brand, and our Curio product line up. I’m confident that this collaboration of bringing two of the biggest personalities showing their love for the brand will take American Tourister to the next level.”