american tourister

Mar 11, 2024

IWD campaigns that sparked the right conversations

As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo

May 30, 2019

American Tourister gets Mithali Raj to wish men's team for WC 2019

Watch the film conceptualised by Autumn Grey here

Apr 23, 2019

When luggage gives Virat Kohli access in a foreign land

Watch the film conceptualised by McCann here

Apr 30, 2018

MMGB: American Tourister pairs Virat Kohli and Cristiano Ronaldo

Watch the film conceptualised by TBWA\Spain here

Mar 22, 2017

India first: Why American Tourister hums an Indian tune

A look at how American Tourister is Indianising the backpack

Mar 21, 2017

Now Virat Kohli's Tap Up challenge will visit the Mumbai local

American Tourister's backpack range is launching a large scale activation programme later this week

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