youth
Decoding Gen Z: Memes, micro-moments, and the future of youth marketing
To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.
Strategist and innovation chief create Cannes Lions fantasy jury experience
'The Loudest Roar' is a jury room simulation to help young talents develop their judging, teamwork and creative thinking skills.
North India has the largest gap in aspiration for wealth: Bankbazaar
The latest results of the Bankbazaar Aspiration Index is out. This is what it unveils
Generation UnSanskaari
How Indian youth are hacking the mainstream culture and what brands can learn from them
“Relationships and financial independence are key factors impacting youth”, reveals UTV Bindass and Synovate's study
Titled 'Jigsaw', the study also won the best qualitative paper of the year at the second MRSI (Market Research Society of India) seminar
MTV India drops 'Music Television' baseline
Come Saturday and MTV India will drop the 'Music Television' baseline that has been around since the channel's inception in 1981 in the US. In India, it has sported it since the last 13 years.This change has already happened in some countries that include the US and Canada. India now joins the club, as the broadcaster transforms itself into a destination thats "beyond music, beyond television". The channel will now have a simple black and white logo.
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