youth
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BookMyShow Live taps youth culture with playful Sicko Leave campaign
BookMyShow Live unveils an interactive leave-themed campaign inspired by youth humour ahead of Travis Scott’s Mumbai performance.
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Rush hour or risk hour? Pulsar’s youth gambit
Bajaj’s Pulsar urges Gen Z to ditch the scroll and feel the rush — but is stunting the right high to sell?
Decoding Gen Z: Memes, micro-moments, and the future of youth marketing
To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.
Strategist and innovation chief create Cannes Lions fantasy jury experience
'The Loudest Roar' is a jury room simulation to help young talents develop their judging, teamwork and creative thinking skills.
North India has the largest gap in aspiration for wealth: Bankbazaar
The latest results of the Bankbazaar Aspiration Index is out. This is what it unveils
Generation UnSanskaari
How Indian youth are hacking the mainstream culture and what brands can learn from them
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