youth
North India has the largest gap in aspiration for wealth: Bankbazaar
The latest results of the Bankbazaar Aspiration Index is out. This is what it unveils
Generation UnSanskaari
How Indian youth are hacking the mainstream culture and what brands can learn from them
“Relationships and financial independence are key factors impacting youth”, reveals UTV Bindass and Synovate's study
Titled 'Jigsaw', the study also won the best qualitative paper of the year at the second MRSI (Market Research Society of India) seminar
MTV India drops 'Music Television' baseline
Come Saturday and MTV India will drop the 'Music Television' baseline that has been around since the channel's inception in 1981 in the US. In India, it has sported it since the last 13 years.This change has already happened in some countries that include the US and Canada. India now joins the club, as the broadcaster transforms itself into a destination thats "beyond music, beyond television". The channel will now have a simple black and white logo.
![Saurabh Kanwar quits Channel [V]](https://cdn.i.haymarketmedia.asia/?n=campaign-india%2fcontent%2f20160517202610912646_Saurabh-Kanwar_365.gif&h=268&w=401&q=100&v=20170226&c=1)
Saurabh Kanwar quits Channel [V]
Saurabh Kanwar (pictured), vice president - content and communication at Channel [V] has put in his papers.Prem Kamath, general manager, Channel [V] confirmed the development to Campaign India. Kamath said, "Saurabh has had a long stint at Channel [V] where he was looking into both the business and our music programming, going on steer the channel's digital initiatives. He now moves on to pursue new opportunities and I wish him all the best."It couldn't be ascertained where Kanwar is headed as he was not available for comments.
Spikes Asia to unearth next Asian creative superstars
The Young Spikes Creative Competition at Spikes Asia will aim to promote Asia's next generation of creative talent.Sponsored by Omnicom Group, teams of between two and four young people will have just 48 hours to create an eye-catching integrated campaign for a charity or non-profit organisation.The winning team will be presented with a Gold medal at the Spikes Asia Awards, full delegate passes to Spikes Asia 2010, and more importantly, the recognition that comes with being named part of the top young creative team in Asia.
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