Aug 23, 2019

The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Jul 12, 2014

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being his must have gadget, an adventure-filled trip to Bali, and more...

Feb 01, 2012

Microsoft Advertising announces creative storytelling awards

Participants are expected to create new digital media plan and creative idea for a brand of their choice

Dec 12, 2011

MMGB: Xbox Eartennis

Don't give Monday an excuse to spoil your mood. Cheer up, for you have to 'play hard'

Apr 15, 2008

WPP makes £4m investment in Scottish computer games company

WPP Group has bought a stake in a Scottish software company that specialises in developing videogames, including the Bafta-winning driving action game 'Crackdown'. It has bought a minority stake in Dundee-based Realtime Worlds making an investment of £4.1m, joining existing investors Maverick Capital and New Enterprise Associates.