wpp india
69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
We are not using AI to cut costs: Mark Read
WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising
WPP elevates Babita Baruah as regional client lead for Ford's international markets group
She was managing partner at GTB
Sameer Singh to take over from CVL Srinivas as CEO, GroupM South Asia
Srinivas transitions fully to his role of country manager for WPP
Blog: Sir Martin's exit - good or bad for WPP India?
The author states some of the venom surrounding Sir Martin Sorrell and predicts the future for some WPP agencies in India
CVL Srinivas replaces Ranjan Kapur as country manager for WPP
Will continue as CEO of GroupM South Asia
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