wedding

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When wedding cash gets replaced by old phones

Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.

Feb 11, 2025

Bata’s wedding ad puts guests in the spotlight—almost

The footwear company’s latest campaign celebrates wedding guests as the real stars—but without a dulha-dulhan in sight, does it miss the mark?

Dec 27, 2024

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

Aug 02, 2024

Matrimonial planning gets a glow-up with Hilton’s revamped ‘Wedding Diaries’ campaign

Hilton’s ‘Wedding Ambassador’ says hello to seamless nuptials, ensuring stress-free planning with curated digital offerings that dazzle and delight.