webengage
May 22, 2025
Middlemen, meet martech: Brands sync trade and consumer playbooks
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.
Apr 25, 2025
Personalisation gives 40% higher conversion to brands: Study
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
May 07, 2024
Over 50% of retention marketers are integral to marketing teams: WebEngage report
The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.
Oct 05, 2021
Ankur Gattani joins WebEngage to head growth and marketing
Moves from Frooters Innovations, where he was co-founder and CEO
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