Watch the ad film conceptualised by DDB Mudra here
WATCH the TVC created by DDB India here
Rajeev Raja, national creative director of DDB Mudra Group, discusses how Volkswagen’s advertising is taking shape in India, and what’s changed in Indian advertising in the past two decades.
Volkswagen has launched its campaign in India for the much awaited Polo, a car with a price starting at Rs 4.5 lakh, that is expected to heat up competition in a segment seeing much action lately between players such Maruti Swift, Ford Figo, Honda Jazz, Fiat Punto and Hyundai i20.The campaign created by DDB Mudra and executed by MediaCom, aims to dispel any skepticism about German engineering's efficacy on Indian roads with the 'Made in India' promise. Volkswagen manufactures the Polo in India from its factory at Chakan, near Pune.
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