volkswagen polo

Jul 17, 2014

Volkswagen Polo says ‘Feels that good’ with a growing up story

Watch the ad film conceptualised by DDB Mudra here

Oct 07, 2010

Close-Up: "Every idea that you can think of on VW has been done"

Rajeev Raja, national creative director of DDB Mudra Group, discusses how Volkswagen’s advertising is taking shape in India, and what’s changed in Indian advertising in the past two decades.

May 04, 2010

DDB Mudra launches Volkswagen Polo in 'Made in India' campaign

Volkswagen has launched its campaign in India for the much awaited Polo, a car with a price starting at Rs 4.5 lakh, that is expected to heat up competition in a segment seeing much action lately between players such Maruti Swift, Ford Figo, Honda Jazz, Fiat Punto and Hyundai i20.The campaign created by DDB Mudra and executed by MediaCom, aims to dispel any skepticism about German engineering's efficacy on Indian roads with the 'Made in India' promise. Volkswagen manufactures the Polo in India from its factory at Chakan, near Pune.