voice

Dec 14, 2018

Year-ender 2018: 'The norm to have a digital video as part of every campaign'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Sep 26, 2013

‘The guy buying the tariff has to be a rocket scientist’

Its brand campaign ‘Open up’ is the ‘announcer’ for a five-part television campaign, explains Ritesh Ghoshal of Tata Docomo