Ogilvy had dragged Vivo and its agency Dentsu to court after the smartphone company had made a commercial similar to what the agency had proposed
The author lists suggestions to avoid such a scenario in the future
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
Is ‘Canadian’ Akshay Kumar any less patriotic? Will his ‘nationalistic’ brand get affected?
Watch the films conceptualised by BBH India here
With the wedding announcement for Deepika Padukone and Ranveer Singh, is it all fine for Asian Paints-Nerolac, Goibibo-MakeMyTrip, Axis-Kotak, Coke-ThumsUp, Nike-Adidas and Oppo-Vivo?
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