vikram gaikwad

Nov 23, 2020

Grey area: Vikram Gaikwad, founder and CCO, Underdog and co-founder, Centrick

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

Feb 17, 2020

Vikram Gaikwad, Vistasp Hodiwala partner with Roy Menezes, Pushkarraj Mehta to launch Centrick

Centrick looks to use data, audience sentiments, creativity and targeting to deliver clients digital solutions

Jul 18, 2018

Agency Report Card 2017: Underdog

We assess Underdog's 2017 performance based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Dec 07, 2016

Underdog bags Prabhat Dairy's creative mandate

Account won post a multi-agency pitch

Nov 17, 2015

Godrej Nav-Tal unlocks narrative NXT

Watch the ad film conceptualised by Underdog here

Sep 29, 2015

HPL Wires takes humour path, draws attention to safety at home

Watch the ad films conceptualised by Underdog here