video advertising
1 day ago
LinkedIn’s BrandLink bets on resonance over reach
Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.
Apr 21, 2012
Goafest 2012: “You don’t have to be big to build trust for your brand through video”: Lucas Watson, YouTube
Lucas Watson, vice president of global sales and industry marketing, YouTube, had the first knowledge seminar at Goafest 2012
Jul 16, 2011
Profile: "Video advertising is the next wave on internet"
Jivox’s Diaz Nesamoney tells Jagadeesh Krishnamurthy why advertisers will focus more on creative technology than cost
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