venkat mallik

Mar 15, 2016

Venkat Mallik to exit, Rahul Guha joins as president of Track DDB

Guha was MD at Wunderman in his past assignment

Jun 03, 2014

RAPP wins V-Guard's digital duties

The account was won following a multi-agency pitch

May 05, 2014

Is retargeting risking ‘invasion of privacy’?

As consumers evolve, marketers will have to be more nuanced in using this tool, finds Pooja Ahuja Nagpal

Apr 11, 2014

Rapp India wins Aditya Birla Money’s digital mandate

Account won following multi-agency pitch

Jan 03, 2013

If 'upset customers vote with their wallets', why are marketers still spamming?

Are marketers wary of spamming databases? Are consumers spam-averse enough to blacklist brands?