Guha was MD at Wunderman in his past assignment
He joins in from Lowe and Partners Worldwide
The account was won following a multi-agency pitch
As consumers evolve, marketers will have to be more nuanced in using this tool, finds Pooja Ahuja Nagpal
Account won following multi-agency pitch
Are marketers wary of spamming databases? Are consumers spam-averse enough to blacklist brands?
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