Will factors affecting readership have lesser impact on Hindi and regional titles?
Arati Rao poses the question to five marketers and find it's still very much a part of their annual marketing plans
The Kerala government has recently unveiled the website for Kerala IT. The website, which can be accessed at www.manoramaonline.com/it, was launched by the state's chief minister V.S. Achutanandan. In addition, a coffee table book, IT @ Kerala - The Smart State was also launched alongwith the website. Both, the website and the book, are a initiative of Junction K, the integrated media solutions from Manorama Group.
Varghese Chandy, senior general manager, marketing operations and Tomson J Thundathil, manager, market research of Malayala Manorama have won an award for the best research paper titled "Reading India Right" at the 14th Worldwide Readership Research Symposium held in Valencia, Spain from 10 October to 14 October 2009. 54 papers were shortlisted from across the world after a rigrous process. This was the only paper selected from Asia.
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