uttar pradesh

Dec 02, 2025

Bikaji launches ‘Kya Baat Hai Ji’ campaign with Pankaj Tripathi

The Uttar Pradesh-focused campaign featuring Pankaj Tripathi is aimed at strengthening the brand's presence in the state’s snacks market.

Oct 17, 2011

"We don't want to get into the hardcore soap arena," says Anand Chakravarthy

BIG Magic's Anand Chakravarthy talks about the marketing strategies behind promoting the channel's content