The account moves from WPP’s MEC, which has worked with Accenture since 1987.
Mandate covers Apac, where OMD retained consumer business, including India, in January 2013
Unit will launch in the next two months, says Scott Donaton, global head of content, UM Studios
Starcom MediaVest's Mark Bowling is to move to UM to take on the role of client managing partner for Asia.
Lodestar UM will continue to handle the Santoor brand from the stable
Maxus in second place, Mudra Max in third
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