tv measurement
Mar 26, 2019
BARC India to launch integrated TV + OOH TV measurement service
Also reveals that it has expanded its panel to 40,000 homes
Aug 27, 2015
BARC data to be sole TV currency; TAM meters to feed data to BARC India
Combined meter strength goes up to 34K; TAM will discontinue TV ratings
Sep 13, 2013
TRAI guidelines on television rating agencies: ‘Will be a first,’ says WPP’s Martin Sorrell
TRAI guidelines for rating agencies cover points like registration, eligibility norms, cross-holding, methodology of rating etc., to be notified by MIB within two months
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