tv measurement

Mar 26, 2019

BARC India to launch integrated TV + OOH TV measurement service

Also reveals that it has expanded its panel to 40,000 homes

Aug 27, 2015

BARC data to be sole TV currency; TAM meters to feed data to BARC India

Combined meter strength goes up to 34K; TAM will discontinue TV ratings

Sep 13, 2013

TRAI guidelines on television rating agencies: ‘Will be a first,’ says WPP’s Martin Sorrell

TRAI guidelines for rating agencies cover points like registration, eligibility norms, cross-holding, methodology of rating etc., to be notified by MIB within two months