TBWA Worldwide has disowned a print campaign for Amnesty International produced by its France office, following calls in China to boycott the agency.Amnesty elected not to run the campaign because it was considered to be too "negative" and failed to get across its message on China. However TBWA France entered it for the Cannes Lions advertising festival last month, where it won a bronze Lion.
Tom Carroll, CEO of TBWA Worldwide, was in Mumbai for a one day visit last week when Campaign India’s Anant Rangaswami and Bindu Nair Maitra met him and asked him about the need for change in TBWA India, on the impact of the buyout of the Indian shareholders in TBWA India, on the dynamic changes that advertising is witnessing today, and of course, on the death of the 30 second spot and the holding companies. Read excerpts of the interview here, and the complete interview in the next issue of Campaign India dated June 6, 2008.
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