teach india

Jan 28, 2010

All the hype and hoopla can’t help Aman ki Asha

When I first saw the Aman ki Asha campaign, I liked what I saw. A campaign promoting hope for peace between India and Pakistan, supported by the largest newspapers of both countries (in India’s case, the largest English newspaper).And as the campaign rolled out, I grew less and less enthusiastic and tried to understand why there was no buzz.Simply put, the campaign sets a goal for itself that is out of the realm of the possible and the probable.

Sep 25, 2009

JWT, Bates141 win at Jay Chiat awards

JWT and Bates141 have won a gold and a bronze respectively at the recently held Jay Chiat Awards for Strategic Excellence.JWT won a gold for its 'Teach India' campaign in the category of 'Social Strategy: Best Strategic Thinking for Social Impact'. It presented a case study titled 'When over two million unlettered Indian kids said 'Jai Ho''. Sushobhan Mukherjee, vice president and strategic planning director JWT, made a presentation and also received the award. Teach India was amongst three case studies globally, which was invited to make a presentation.

Jun 23, 2009

Cannes Lions: No show for India in Direct Lions

After  winning a Grand Prix in the Direct Lions category last year, its safe to assume that one expected to see a good performance from India in this category this time around as well. India, however, did not bag even a single metal this year in Direct, which was a big disappointment.