sustainable
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Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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WattPower launches ‘Wired for Good’ to redefine energy with purpose
WattPower’s new digital campaign, ‘Wired for Good’, positions energy as a force for sustainable progress and societal impact.
Global divide deepens ahead of COP30 as climate optimism wanes in the West
An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens doubtful about COP’s real-world impact beyond rhetoric.
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Advertisers hold the keys to reviving UN sustainability goals
Most people are not reading through 50-page sustainability reports. That’s where creativity comes in.
The nonexpert's guide to corporate responsibility jargon
AHA's Brent Wilson explains three ways to avoid CR nonsense traps.
Cannes Lions 2016: “Help us create the biggest campaign ever for humanity”: Ban Ki Moon
'Group of six' holding companies take ‘Common Ground’, pledge support for UN Sustainable Development Goals
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