sushant dash

Feb 14, 2017

Tata Tea brings back Jaago Re, urges actions instead of reactions

Watch the ad film conceptualised by Mullen Lintas here

Jan 05, 2016

Tata Coffee Grand looks to rap its way to differentiate offering

Watch the ad film conceptualised by Mullen Lintas here

Aug 04, 2014

‘Innovations have fuelled trend of premiumisation’

Sushant Dash, global brand director, Tata Global Beverages (TGB), on evolving consumers, rural initiatives and importance of the Tata legacy for marketing campaigns. Excerpts:

Mar 25, 2013

Starbucks: Building on awareness, creating the experience

Q&A with Sushant Dash, senior director – marketing and category, Tata Starbucks Limited