The report also states that users are wary to use some apps due to privacy or data-sharing concerns
In IT/telecom, 92 per cent respondents said they prefer a male boss
Segment of leading daily publishers had ‘condemned’ findings; AIM had asked MRUC to withdraw it
A World Federation of Advertisers study reveals a big disconnect between the actual attitudes of Asia-Pacific consumers about brands that exhibit a higher purpose and CMO perceptions of those attitudes. The WFA surveyed more than 800 marketers in 33 countries. Only 4 per cent named Apac as the region with the greatest proportion of consumers who buy brands that support good causes - a result that flies in the face of findings from Edelman's research on brand purpose (see below).
GLOBAL - Nearly two-thirds of PR professionals agree that it's fair to criticise their industry for lacking creative ideas, and about half would label the industry's creative output as no better than "ordinary", according to a study published by The Holmes Report in collaboration with Ketchum and No Go Create.
Participants from both client companies and agencies are invited to take part in the research effort aimed at detailing the state of digital marketing in Asia
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