sumantra sengupta

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Rakhshin Patel and Sumantra Sengupta gain majority stake in M&C Saatchi Direct & Digital
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Campaign India Agency Report Card 2010: M&C Saatchi
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Dec 12, 2010

Campaign India Agency Report Card 2010: M&C Saatchi

How Campaign India rates the agency: 4

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M&C Saatchi formally launches Direct and Digital communication unit
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May 08, 2009

M&C Saatchi formally launches Direct and Digital communication unit

M&C Saatchi has formally launched its Direct and Digital communications unit. Although the unit has been operational for sometime now, it was a soft launch. It has now been officially launched under the name M&C Saatchi-i.

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M&C Saatchi expands services to include direct and digital
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May 13, 2008

M&C Saatchi expands services to include direct and digital

M&C Saatchi has expanded its services to include direct and digital communication. The new unit will be known as M&C Saatchi Direct and Digital.  Sumantra Senguta has been roped in as the CEO for the unit. He joins from RMG Connect where he was senior VP and GM.  The company has also appointed Rakhshin Patel, former CEO of RMG Connect, as its director. “We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web2.0 media,” said Sengupta.

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